Here are some general guidelines for ResponseSource Journalist Enquiry Service users. We reserve the right to withhold any enquiry that does not meet them.
The guidelines have been created in response to feedback from subscribers to the service. By following them you are likely to get a better response to your media requests.
ResponseSource Journalist Enquiry Service is an evolving service and so we reserve the right to update these guidelines according to feedback we receive from our subscribers.
Our approach to ResponseSource Journalist Enquiry Service moderation can be summed up in the following question: ‘Is there a clear media opportunity for the subscriber?’. Subscribers use the service to gain coverage for their clients and this is the most important thing for us to consider when moderating the service. If you can keep this in mind when submitting enquiries it will help the system run more smoothly.
Feedback from our subscribers has shown they want more information from bloggers using the service before responding to their enquiries. We therefore ask that bloggers provide extra information when submitting enquiries.
For all enquiries we request the following (please put this information in the ‘Media outlet description’ box):
For enquiries for review products provide the following:
For enquiries requesting competition prizes please provide the following:
We will not accept enquiries from blogs that are less than three months old, appear inactive, or, in our opinion, are inappropriate for the ResponseSource service.
Another benefit of a current subscription to ResponseSource Journalist Enquiry Service for PR professionals is the opportunity to send relevant requests to fellow PRs. The same principle applies as for journalists: Is there a clear media opportunity for your fellow subscribers? You can ask for the same input as journalists (for example, case studies for an article your client is featuring in, or celebrities or experts to participate in a campaign that might help their profile as well as your client). PRs may also ask for goody bag products and competition prizes for events, which can be a good opportunity for product promotion but you need to make the opportunity for publicity clear.
For goody bag and competition prize requests please provide the following: